Email

Project Name

Business Objectives

Why do you want to make video content in the first place? What challenges are you hoping it will overcome?

Target Audience

Who are they? What do they like / dislike? Any other insights?

What do you want to say?

What is the story you want to tell?

Scale?

What scale of activity are you aiming for: Hero/viral video, 2-4 video series, one-off, multi-platform content plan for X months, full content coverage across all social and digital platforms.

Tone & Style

Any useful references? Do you have any brand guidelines available?

What are you NOT?

In terms of style and/or messaging... is there anything you’re trying to avoid?

Any SPECIFIC content to be included?

ie: must show xyz, must include an interview with… etc

What do you want your audience to THINK, FEEL, and DO after viewing your content?

Do you have a core BRAND or CAMPAIGN message?

Central thought / strapline / proposition?

Creative Scope

How important is it to you that this video(s) stands out creatively against your competition?

Applications / Platforms

How and where are you planning to use the video(s)? Social media channels etc

KPIs / Measures of Success

How will you measure the success of this project?

Budget

Without an understanding of budgetary constraints we have no sense of creative parameters.

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